January 8, 2014
This blog is about a community of people who want to “explore new ways of creating Customer Loyalty.” I contend that: a) the concept of […]
January 8, 2014
Loyalty is a very interesting concept. We all say we are “loyal” to something, but when I ask people to explain what loyalty is to […]
January 1, 2014
Changing Your Annual Fund Approach from Letters to SocialCommunityBuilding Premise: Organizations are spending lots of money on direct mail letter programs that continue […]
December 19, 2013
In a recent review of the Center For Media Research, according to a new study by the Chief Marketing Officer (CMO) Council, with Satmetrix, 58% of […]