January 8, 2014


  This blog is about a community of people who want to “explore new ways of creating Customer Loyalty.” I contend that:  a) the concept of […]
January 8, 2014

Customer Loyalty is All that Matters

  Loyalty is a very interesting concept. We all say we are “loyal” to something, but when I ask people to explain what loyalty is to […]
January 1, 2014

Changing your Annual Fund Approach to Social Media

Changing Your Annual Fund Approach from Letters to SocialCommunityBuilding       Premise:  Organizations are spending lots of money on direct mail letter programs that continue […]
December 19, 2013

The Research Says (Article on CMO Loyalty Studies)

In a recent review of the Center For Media Research, according to a new study by the Chief Marketing Officer (CMO) Council, with Satmetrix, 58% of […]