January 18, 2012

Retail Environment, 1980 – 1990

  The World/Social Trends     –    “Greed, for lack of a better word, is good”, the line from Michael Douglas’ character in “Wall Street” typified the 1980’s […]
January 18, 2012

Van’s Shoes [Case Study The Proposal] 1996

        John K. Buller   September 23, 1996         TO:      Walter Schoenfeld Gary Schoenfeld   RE:      Vans, Inc.     […]
January 18, 2012

The Split Culture– The Bon Marche’s Delimna 1996

The Split Culture     For years, major businesses ran on policies and procedures that suggested a strong priority be placed on consistency.  Both the customer […]
January 18, 2012

“THERE IS NO FINISH LINE” The Bon Marche `1995′

The Bon Marche’s Modified Marketing Strategy as of 12/06/95   “THERE IS NO FINISH LINE”       Opening:   With the explosive change in the […]