January 8, 2014

20 Questions about Customer Service

20 QUESTIONS ABOUT CUSTOMER SERVICE   How important is Customer Service Engagement to your Business Success?   How much does the Quality of your Customer Service […]
January 8, 2014


  This blog is about a community of people who want to “explore new ways of creating Customer Loyalty.” I contend that:  a) the concept of […]
January 8, 2014

Customer Loyalty is All that Matters

  Loyalty is a very interesting concept. We all say we are “loyal” to something, but when I ask people to explain what loyalty is to […]
January 1, 2014

Changing your Annual Fund Approach to Social Media

Changing Your Annual Fund Approach from Letters to SocialCommunityBuilding       Premise:  Organizations are spending lots of money on direct mail letter programs that continue […]