January 18, 2012

Tully’s – Coffee Competive Audit [Case Study]

Competitive Analysis   Peets Main Message – Total commitment to quality coffee and tea.  Product! Product! Product! few visuals – all about the product lots of […]
January 18, 2012

Speech for Tully’s 2007 ANNUAL SHAREHOLDERS MEETING [Retail Case Study]

DRAFT CEO PRESENTATION 2007 ANNUAL SHAREHOLDERS MEETING Last printed 3/27/2007 6:17:00 PM   Opening Name slide Last year, I was here as a board member.  This […]
January 18, 2012

Tully’s Merchandising and Messaging System [ Retail History-Case Study]

NOTES FOR OUR MAJOR MERCHANDISING AND COMMUNICATION PROMOTIONS   Focus: Creating store brand differentiation through “signature products”, focused communication and customer interactive promotions   Objective: To […]
January 18, 2012

Retail Environment – Early 70’s

Items = Loyalty Hot Pants – Name Game T-Shirts, Patchwork Denim, and the Pet Rock In 1971, after completing my MBA at the University of Washington, […]