Annual Fund Use of Media

Historic

Impact

Impact

Last   2 Years

How   to Use

As   a Transition Media

Value   in

Next2   Years

What

To   Bet On

Very Important

Personalized

Declining Importance

More Personalized

Driver to new

Media & Website

Not Worth Doing

With Enough $ =

Support of Other

D.M. Only Useful

as a Support

Regular

Important to

Cause-Oriented

Important to

Broad Reach

If Aligned,

More Important

If Very Targeted,

Important

Same Value

Helps Drive Social

Same Value

Still has a

Helpful Role

for Extended Reach

Still can be Useful

for Extending the Reach

Very Important

for Broad-based

Outreach

More $$,

More Channels

Less Important

Used as

Documentary or

for Big Events

Selective/

Support of

Great Plans

Selected Usage

If you have $$

Other

Very Important

Fundamental to

All Efforts

Less and Less Important

Take-Ones

still Useful

Very Selective

Take-Ones help

drive Social & Web

Very Little

Basic Element of

Overall Campaign

Total Movement to Web,

Changed Approach

still Useful

Great for

Questions from Users

Inbound Questions

Plus Transactions

Take the Current

Add Interactive

Stewardship

and More

Interactive

The Base Platform

for Stewardship &

Linking Social

Outbound

Depends on the List

More Important

as D.M. Fails

Needs to be

Re-engineered to be

More Interactive

Basic Part of the

Overall Campaign

Continues to be Important

but Blended with Hand-Held

Mobile-Based

None

None

The Start of

Social Communities

Little

Everyone is now

Desperate to Add

these Parts to

their Plans

A Must-Have

But Moving More

and More to

Hand-Held

Hand-Held

None

Social Communities

The Twitter Impact

I-Phone App’s

All of These Systems

becoming More

Integrated

Your Integrated

Hand-Held

Communication Tool