January 18, 2012

Tully’s – Coffee Competive Audit [Case Study]

Competitive Analysis   Peets Main Message – Total commitment to quality coffee and tea.  Product! Product! Product! few visuals – all about the product lots of […]
January 18, 2012

Speech for Tully’s 2007 ANNUAL SHAREHOLDERS MEETING [Retail Case Study]

DRAFT CEO PRESENTATION 2007 ANNUAL SHAREHOLDERS MEETING Last printed 3/27/2007 6:17:00 PM   Opening Name slide Last year, I was here as a board member.  This […]
January 18, 2012

Tully’s Merchandising and Messaging System [ Retail History-Case Study]

NOTES FOR OUR MAJOR MERCHANDISING AND COMMUNICATION PROMOTIONS   Focus: Creating store brand differentiation through “signature products”, focused communication and customer interactive promotions   Objective: To […]
January 18, 2012

Retail Environment – Early 70’s

Items = Loyalty Hot Pants – Name Game T-Shirts, Patchwork Denim, and the Pet Rock In 1971, after completing my MBA at the University of Washington, […]
January 18, 2012

Retail Environment 1990 – 2000

  The World/Social Trends     –    The 90’s was such a hodgepodge –     Think of the shuttle launch into space with the Hubble Telescope, then of […]
January 18, 2012

Retail Environment, 1980 – 1990

  The World/Social Trends     –    “Greed, for lack of a better word, is good”, the line from Michael Douglas’ character in “Wall Street” typified the 1980’s […]
January 18, 2012

Van’s Shoes [Case Study The Proposal] 1996

        John K. Buller   September 23, 1996         TO:      Walter Schoenfeld Gary Schoenfeld   RE:      Vans, Inc.     […]
January 18, 2012

The Split Culture– The Bon Marche’s Delimna 1996

The Split Culture     For years, major businesses ran on policies and procedures that suggested a strong priority be placed on consistency.  Both the customer […]
January 18, 2012

“THERE IS NO FINISH LINE” The Bon Marche `1995′

The Bon Marche’s Modified Marketing Strategy as of 12/06/95   “THERE IS NO FINISH LINE”       Opening:   With the explosive change in the […]
January 18, 2012


                        DRAFT   INDIVIDUAL EVENT STRATEGIES         Key Seasons:   Our focus […]
March 1, 2015

Personal Growth Through Networking

PERSONAL GROWTH THROUGH NETWORKING Networking – The exchange of information or services among individuals, groups or institutions; An interconnected or interrelated chain, group or system. There […]
February 28, 2015


HOW DO YOU MEASURE THE IMPACT OF A COLLABORATIVE WORK ENVIRONMENT? My favorite business truth is “What you measure is what you get”. No matter how […]
February 27, 2015

What Makes a Great Place to Work [Case Studies from Tully’s and The Bon Marche]

What Makes a Great Place to Work Here are two examples of defining documents, designed to communicate to employees what a great place to work looks […]
February 24, 2015

10 Cultural Practice #10: Not Hiring the Right People

In most of my articles and posts I describe how to execute practices that help build a collaborative organizational culture. I have been posting two Cultural […]