What impact will an organization of highly skilled communicators have on your business?
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The Split Culture For years, major businesses ran on policies and procedures that suggested a strong priority be placed on consistency. Both the customer […]
Competitive Analysis Peets Main Message – Total commitment to quality coffee and tea. Product! Product! Product! few visuals – all about the product lots of […]
DRAFT CEO PRESENTATION 2007 ANNUAL SHAREHOLDERS MEETING Last printed 3/27/2007 6:17:00 PM Opening Name slide Last year, I was here as a board member. This […]
NOTES FOR OUR MAJOR MERCHANDISING AND COMMUNICATION PROMOTIONS Focus: Creating store brand differentiation through “signature products”, focused communication and customer interactive promotions Objective: To […]
Items = Loyalty Hot Pants – Name Game T-Shirts, Patchwork Denim, and the Pet Rock In 1971, after completing my MBA at the University of Washington, […]
The World/Social Trends – “Greed, for lack of a better word, is good”, the line from Michael Douglas’ character in “Wall Street” typified the 1980’s […]